Latest Insights from Makman

In a world filled with challenges and rapid transformations, companies that embrace creative thinking and break traditional molds emerge as leaders of change. Makman, a pioneer in consultancy in Libya and beyond, is not just a model of innovation within Libya but an inspiration proving that success lies in daring to think and act differently. This article explores how Makman and its clients go beyond the familiar to drive fundamental changes in business management and transformation.

Makman: Research and Development at Minimal Cost

While many companies primarily focus on commercial aspects, Makman believes in the importance of Thought Leadership, fueled by Research and Development (R&D) as a cornerstone for achieving success and sustainability in the business world.

Makman’s institutional R&D philosophy revolves around the idea that R&D does not have to be expensive or complicated. Instead, it can start small and grow gradually and strategically.

At Makman, we implement two types of R&D: internal and external:

1. Internal R&D focuses on addressing internal challenges and launching products or services aimed at both internal (employees) and external (customers) stakeholders. Here, we adopt the Minimum Viable Product (MVP) approach, where we do not deliver the final product all at once but instead develop a phased release plan. For example, in 2024, when automating the preparation of technical and financial proposals for one of our services, we began with a simple workflow on a digital board and called it MVP 1. After obtaining stakeholder consensus, we turned it into an Automated Template named MVP 2. In the next phase (MVP 3), we added Generative AI (Gen AI) technologies, making the process intelligently automated.
2. External R&D involves engaging in Collaborative R&D Projects with other local and international organizations to solve shared challenges. This collaborative approach accelerates innovation, reduces R&D costs for all parties, and achieves better results through collective efforts. For instance, the devastating floods in Derna, eastern Libya, served as a humanitarian incentive for Makman to participate in a vital global project aimed at providing reliable communication services during disasters. In this project, Makman unified efforts between telecom companies and satellite communication providers to offer flexible and reliable communication solutions. Ensuring connectivity during disasters is crucial for linking affected individuals to authorities, emergency services, and loved ones. Makman’s efforts were recognized with two prestigious global awards: the 2024 Tech for Good Award and the 2024 Innovative and Futuristic Award, granted by the TM Forum® during the 2024 DTW Digital Transformation Conference in Copenhagen, Denmark.

By adopting these approaches, Makman moved away from the traditional model requiring significant investments in infrastructure, equipment, and specialized teams to establish a full R&D department. Instead, we achieved substantial progress in R&D through innovation, collaboration, and effective resource utilization, enabling us to deliver outstanding results while minimizing costs and risks.

LPTIC: Talent Development with an Unconventional Approach

One of Makman’s notable success stories in 2024 was its collaboration with the Libyan Post, Telecommunication, and Information Technology Company (LPTIC) to launch the Resource Exchange (REX) program. This innovative initiative represents a groundbreaking approach to local talent development in Libya. The first of its kind in the country, the program allows employees of LPTIC and its subsidiaries to gain direct exposure to dynamic work environments.

The REX Program is a platform for exchanging expertise and fostering a culture of continuous learning and creativity. Upon returning to their original companies, these employees become Change Agents, bringing with them new perspectives and ideas that drive positive transformations in their organizations.

The program’s impact extended beyond its participants to include Makman’s team as well. By working with individuals who bring insights and experiences from their original companies, Makman’s team gained fresh perspectives on business management. This cultural and professional exchange aligns with Makman’s core values: learning, creativity, and grit. It also reinforced our commitment to fostering a culture of innovation and continuous development. Furthermore, the program helped Makman build strong relationships with participants, who became not only ambassadors of Makman’s values within their organizations but also cherished colleagues. These connections demonstrate the profound impact of collaboration in driving positive and comprehensive transformations.

“Disruption in the telco industry demands bold strategies and a relentless focus on talent. With Makman’s expertise, we’ve embraced an AI-driven talent analytics approach to uncover hidden potential within our teams. By onboarding our first batch in Q4 and exposing them to cutting-edge, agile environments, we’ve seen rapid skill development and a renewed sense of purpose. This program isn’t just about upskilling–it’s about future-proofing our organization and setting a benchmark for the industry.” – Mr. Mohamed Ben Ayad, Chairman, LPTIC

Hatif Libya: Digital Transformation Through a Smart Approach

Hatif Libya (HLC), one of Makman’s clients, chose an unconventional path in its journey toward Zero-touch Operations. Instead of opting for a “big bang” transformation, Hatif Libya adopted a phased approach beginning with a Proof of Concept (PoC), followed by a Pilot Phase, before transitioning to full deployment. This method demonstrates Hatif Libya’s deep understanding of the importance of learning from experience and minimizing the risks associated with large-scale transformations.

Additionally, Hatif Libya aimed to achieve Zero-touch Operations, a globally emerging field. This not only highlights the company’s bold leadership in innovative thinking but also underscores its commitment to creating a radical and sustainable change in operational management. Consequently, many Libyan companies have started showing interest in Hatif Libya’s achievements. This growing attention reflects the company’s influence as an inspiration and raises curiosity about applying this model to other companies, motivating the sector to explore new and innovative ways to enhance efficiency and operations.

“Makman has been an invaluable partner in our transformation journey. Their unique Minimum Viable Transformation (MVT) approach allowed us to move quickly from strategy to execution, delivering tangible results while keeping our long-term vision in focus. Their expertise in defining requirements, building teams, and guiding us through proof of concepts has set a strong foundation for success. As we now move into the next phase with international software providers, we are confident that Makman’s continued support will ensure seamless execution and scalability. They are not just consultants; they are true collaborators in shaping the future of HLC.” – Mr. Ahmed Jarallah, Chief Strategy Officer, Hatif Libya

In a world characterized by challenges and rapid transformations, where traditional models are no longer sufficient to meet contemporary demands, companies like Makman and its clients demonstrate that creativity and innovative thinking are the keys to success. By adopting unconventional approaches—whether in R&D, talent development, or digital transformation—these companies are reshaping the business landscape in Libya and beyond. As Makman and its clients continue to push beyond traditional boundaries, they exemplify how businesses can drive fundamental change and contribute to a more sustainable and innovative future.